Robin Chase, Zipcar, and an Inconvenient Discovery

Home >> Business >> Robin Chase, Zipcar, and an Inconvenient Discovery

As part of my MBA we were tasked with reading the linked case study developed by MIT Sloan about Robin Chase, the founder of Zipcar, and the dilemma she faced when she realized the company’s revenue was half what she needed in order to break even. Then write a 3-page reflection on her leadership.

https://mitsloan.mit.edu/LearningEdge/Leadership/Pages/Zipcar.aspx

As you’re reading, think about Chase’s decisions as a leader in forming this company. How did she develop her mission, team, and pricing model? What do you think led to her miscalculation?

Evaluate Chase’s strengths and weaknesses as a leader, focusing on how they relate to the development of her mission, team, and pricing model. What do you think led to her miscalculation? Then, put yourself in Chase’s position and discuss how you would have acted as CEO. How would your approach have differed, and why?

Here’s my reflection…

**REDACTED DUE TO THIRD-PARTY PLAGIARISM OF MY ORIGINAL WORK!**

REDACTED

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

×
%d bloggers like this: